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Senior Product Designer
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Hello

I'm Rohit Ahire

Architecting scalable design systems, intuitive digital products, and seamless enterprise experiences with design-to-code precision.

UI/UX DESIGN DESIGN SYSTEMS USER RESEARCH WIREFRAMING & IA FRONTEND DEV

Selected Projects & Case Studies

My Design Process

An integrated 6-stage framework merging empirical research with production frontend engineering.

Hover or tap any stage to inspect workflow
01
DISCOVER
STAGE 01 / 06 Empathize & Understand

Discover

Uncovering genuine user behaviors, operational bottlenecks, and business goals through empirical research and stakeholder alignment.

Core Methods:
User Research Stakeholder Interviews Heuristic Audits Competitive Benchmarking
02
DEFINE
STAGE 02 / 06 Structure & Strategy

Define

Translating research into intuitive mental models, task flows, and information hierarchies that eliminate friction in complex workflows.

Core Methods:
User Flows Information Architecture Journey Mapping Problem Framing
03
DESIGN
STAGE 03 / 06 Craft & Scale

Design

Architecting accessible, scalable interfaces from rapid wireframes to tokenized Figma design systems built for enterprise speed.

Core Methods:
Wireframes High-Fidelity UI Design Systems Component Specs
04
VALIDATE
STAGE 04 / 06 Test & De-Risk

Validate

Validating flows with real users through interactive prototypes, usability scoring, and rigorous WCAG 2.1 AA accessibility checks.

Core Methods:
Usability Testing Interactive Prototyping WCAG 2.1 AA Iterative Feedback
05
BUILD
STAGE 05 / 06 Engineer & Bridge

Build

Bridging design and engineering with clean, modular HTML5, CSS3, and JavaScript, ensuring pixel-perfect fidelity and smooth dev handoff.

Core Methods:
Developer Collaboration Frontend Implementation HTML5 / CSS3 / JS Production QA
06
IMPROVE
STAGE 06 / 06 Measure & Optimize

Improve

Closing the product loop through analytics tracking, telemetry feedback, and iterative optimization to create long-term measurable value.

Core Methods:
Product Analytics User Feedback Loops Continuous Optimization System Scaling

Design. Technology. AI.

Connecting design and code to turn complex ideas into simple, easy-to-use products.

“I don't just design interfaces. I understand products, technology and implementation.”
DISCIPLINE 01 UX • PRODUCT

UX/UI & Product Design

Human-centered research, intuitive user architectures, and scalable design systems engineered for complex enterprise ecosystems.

CORE COMPETENCIES
  • User Research & Discovery
  • User Flows & Information Architecture
  • Wireframing & Prototyping
  • Interaction Design
  • Usability Testing
  • 0→1 Product Design
  • B2B SaaS & Dashboard Design
  • Responsive Design
  • Design Systems & Design Tokens
  • Accessibility / WCAG 2.1 AA
DISCIPLINE 02 TECH • FRONTEND

Frontend Development

Clean, semantic, accessible frontend architecture bridging design fidelity to high-performance production code.

TECHNICAL STACK
  • HTML5 & Semantic HTML
  • CSS3 / SCSS
  • Bootstrap 5
  • JavaScript
  • jQuery
  • React.js
  • Angular / AngularJS
  • REST API Integration
  • Responsive Development
  • Cross-Browser Development
  • Git / GitHub
  • Design-to-Code Implementation
DISCIPLINE 03 AI • MULTIPLIER

AI-Powered Design & Development

Leveraging cutting-edge AI workflows to synthesize user insights, accelerate UI exploration, and rapidly scaffold robust code.

AI CAPABILITIES
  • AI-Assisted UX Ideation
  • UI Concept Exploration
  • UX Research Synthesis
  • UX Writing Assistance
  • Rapid Prototyping
  • Design-to-Code Workflows
  • Code Generation & Refactoring
  • Accessibility & UX Review
  • Rapid Design Iteration
  • AI-Assisted Development
Rohit Ahire - Senior Product Designer
10+
Years in Design & Tech

Design. Build. Impact.

I’m a Senior UX/UI & Product Designer and Frontend Developer with 10+ years of experience transforming complex business challenges into intuitive, scalable, and high-impact digital products.

I combine Product Design thinking with Frontend Development expertise taking ideas from research and strategy to seamless user experiences and responsive, production-ready interfaces.

From FinTech and Logistics to B2B, B2C, SaaS, and enterprise platforms, I bridge the gap between business, design, and technology to create digital experiences that deliver real value.

Core Competencies

Product Design · UX Research · 0–1 Design · Design Systems · Information Architecture · B2B SaaS · Logistics UX · Frontend Development · WCAG 2.1 AA

Companies & Products I’ve Shaped

A decade of architecting enterprise B2B SaaS platforms, scalable design systems, and high-performance digital products.

03/2024 – Present • Pune (Remote) Current Leadership

Senior UI UX Designer

Shree Maruti Integrated Logistics Limited
Logistics & Enterprise UX Research & Validation Figma Design Systems Design Leadership (4+) Quality & Accessibility
  • End-to-End Product Design: Leading UX/UI design from research and discovery through interaction design, prototyping, validation, and developer handoff for logistics and enterprise applications.
  • UX Research & Validation: Conducting user interviews, usability testing, and heuristic evaluations to identify pain points and validate design decisions.
  • Design Systems: Building and maintaining scalable Figma design systems and reusable components to improve product consistency and design development collaboration.
  • Product & Business Alignment: Collaborating with product managers, developers, and business stakeholders to translate requirements into intuitive, user-centred solutions.
  • Design Quality: Establishing design reviews and quality standards to ensure usability, accessibility, consistency, and visual excellence across products.
  • Design Leadership: Mentoring 4+ junior and mid-level designers, providing feedback and promoting best practices to improve team quality and consistency.
06/2018 – 03/2024 • Pune, India Enterprise B2B SaaS (5 yrs 10 mos)

Lead UX/UI Designer & Frontend Developer

Conmove.io
UI Portal Architecture Interactive Elements Agile Team Leadership Scalability & Security
  • Visual & Interactive Implementation: I am responsible for implementing visual and interactive elements that users engage with through their web browser when using a web application. They are usually supported by back-end web developers, who are responsible for server-side application logic and integration of the work front-end developers do.
  • UI Portal Framework Architecture: Design entire technical architecture of UI portal framework. Lead UI development inclusive to the agile team to execute key User Interface aspects. Collaborate with Engineering teams to understand technical requirements as well as performance, scalability, quality, and security concerns. Recommend processes, services, software and other tools to support business objectives pertinent to user interfaces as well as infrastructure technologies.
06/2015 – 06/2018 • Nashik, India Design Studio (3 yrs)

UI Designer & Frontend Developer

Prismic Reflections
UI Design & Development HTML5, CSS3, JavaScript W3C Standards Web Accessibility
  • UI Design & Development: Designed and developed responsive, usercentred web interfaces using HTML5, CSS3, and JavaScript for diverse client projects.
  • Client & UX Collaboration: Ensured cross-browser compatibility, W3C standards compliance, and accessibility while maintaining clean, scalable, and well-documented frontend code.
04/2014 – 05/2015 • Nashik, India Early Career (1 yr 2 mos)

Web Designer

Datavision ITC
Responsive Web Design HTML & CSS Performance & Usability Timely Delivery
  • Responsive Web Design: Designed and developed responsive client websites using HTML and CSS, ensuring cross-browser compatibility and accessibility.
  • Performance & Usability: Optimised website performance, usability, and overall user experience to deliver efficient, user-focused solutions.
  • Timely Project Delivery: Managed design and development requirements effectively to deliver high-quality web solutions within project timelines.

Recommendations

Verifiable endorsements from engineering leaders, product directors, and design peers who have collaborated directly with Rohit Ahire.

“Rohit is hardworking and result oriented guy. He worked in coordination with the team and always tried for company growth and improve the organization revenue by getting more and more work. He is definitely an asset to the company.”

Kiran Chapakanade

Kiran Chapakanade

Manager - Projects
Project Leadership • LinkedIn Recommendation

“Almost everything I learned about managing a team, I learned from Rohit. He led the development team at Tech Focus while I worked in management, but during the times when our teams collaborated, I had the chance to witness and benefit from his leadership. In an industry known for being hard-charging, Rohit broke the mold and created an environment where everyone felt supported and Anyone would be lucky to work with a true leader like Rohit.”

Vivek Tripathi

Vivek Tripathi

Supply Chain Management
Cross-Functional Leader • LinkedIn Recommendation

“Rohit is the Wonderful leadership and helping person. He is very hard working and organized. He has been very transparent and disciplined in the work done. His creative and approachable nature has always helped everyone in the team to be more effective. It was a great learning experience to work with him. Apart from a very good professional, he is an excellent human being I know. I wish him all the success and a great working career.”

Prasad Muley

Prasad Muley

Senior Angular Developer
Engineering Peer • LinkedIn Recommendation

Capturing Stories Through My Lens

Observing light, geometry, and human context through my lens.

Architectural Perspective by Rohit Ahire
Editorial Street Perspective
Urban Geometry and Light
Architectural Rhythm and Forms
Atmospheric Night Luminescence
Human Context and Shadows
Structural Composition
Minimalist Cityscape
Light and Texture Study
Monolith Symmetry
Urban Reflections
Perspective Ascent
Environmental Depth
Contrast and Geometry
Architectural Elevation
Urban Silhouettes
Monochrome Light Gradients
Geometric Precision
Natural Patterns
Editorial Human Rhythm
Horizons and Form
Minimalist Space
Canyon Perspectives
Atmospheric Stories

Frequently Asked Questions

I provide comprehensive end-to-end digital product design services: UX discovery research, information architecture, 0-to-1 product strategy, interactive wireframing, high-fidelity UI design, component-based Figma design systems, WCAG 2.1 AA accessibility governance, and production-ready frontend development (HTML5, CSS3, JavaScript, Bootstrap).

My process begins with Discover & Frame (stakeholder alignment, user interviews, journey mapping, heuristic analysis), moves into Structure & Concept (information architecture, user flows, low-fidelity wireframing), progresses through Iterate & Prototype (high-fidelity Figma prototypes, interactive micro-animations, usability testing), and culminates in Systematize & Deliver (design tokens, component specs, and developer collaboration with zero fidelity loss).

I construct atomic, tokenized design systems in Figma utilizing native variables (color primitives, semantic tokens, spacing, typography scales) and responsive Auto-Layout. Every component is mapped directly to its frontend CSS/code equivalent with clear state variants (hover, focused, active, disabled, dark mode), documentation, and WCAG AA contrast rules, enabling engineering teams to build 3x faster without discrepancies.

Yes. Over the last 10+ years, my primary specialization has centered around high-density enterprise software: logistics platforms connecting ports and shippers (BoxMove, BoxFreight), AI-driven shipment booking apps (Smile CP), multi-vehicle FASTag portals, and workshop management suites (GarageGuru). I excel at turning dense multi-tiered data tables and high-stress workflows into effortless, human-centric software.

Absolutely. Having worked as both a Lead UX/UI Designer and Frontend Developer, I code in semantic HTML5, modern CSS3, JavaScript, jQuery, and Bootstrap 5. Because I write clean production code, my UI designs are always technically feasible, performance-optimized, and built to streamline developer handoff.

Great design is fundamentally a business lever. On past platforms, my architectural redesigns reduced customer onboarding drop-offs by up to 35%, lowered order processing turnaround times by 40%, and minimized repetitive support tickets by eliminating friction in critical payment, dispatch, and dashboard flows. I focus on measurable KPI lift, user retention, and business growth.

I offer flexible engagement models tailored to organization needs: end-to-end design ownership (0-to-1), sprint-based design audits, design system architecting, or monthly advisory. I uphold strict contractual confidentiality (NDAs) for enterprise intellectual property and operate with transparent milestone schedules and weekly stakeholder demos.

I am actively open to Senior Product Designer, Lead UX/UI Designer, and Design Systems Lead roles across innovative tech startups and global enterprises. I am based in Pune, Maharashtra, India, and open to Remote, Hybrid, or Onsite opportunities. My notice period is standard/negotiable based on strategic role fit.

Have a project in mind? Let’s build it together.

Open for full-time product design roles, freelance projects, and design consultations. Let’s talk about how I can help your team.

View Resume